{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While the majority of deluxe brand names drive exposure through social media sites marketing, celebrity partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not transformed much in years; it does not have TikTok, and does not provide cel

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